News Entrepreneurship from Vikki Porter and Tom O’Malia at USC

University Video Description from USC: April 22, 2010: Dean’s Series on Sustainable Innovation – News Entrepreneurship–Mashup of Journalism & Entrepreneurship

As traditional news organizations flounder, journalists are striking out on their own. But the skills of an entrepreneur are different than those of a journalist. Dean Ernest J. Wilson III welcomes Vikki Porter, director of the Knight Digital Media Center, and Tom O’Malia of the USC Marshall Greif Center for Entrepreneurial Studies to explain how the KDMC’s News Entrepreneur Boot Camp helps digital entrepreneurs create a sustainable business model for their innovative ideas to serve the information and news needs of their communities by applying successful entrepreneurship strategies.



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