Professor Eric Bradlow on Mining for Gold in Marketing at Penn

Description of Penn Wharton Business School Video: Eric Bradlow, The K.P. Chao Professor at the Wharton School, tells alumni in London that the field of marketing has not had a “golden age,” though today is a great time to be a quantitative person in the field. Professor Bradlow was in London with the Knowledge for Action Lifelong Learning Tour.



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