University Panel on Online Video Revenue and Measurement Opportunities and Challenges at Columbia

Description of Columbia Business School Video: At the BRITE ’13 conference, a panel of experts in the online video space discussed the future of online video in terms of the product, metrics and measurement, and how these can help drive the marketing and advertising revenue that will continue to grow and transform the industry. Featuring:

Kerry Trainor, CEO, Vimeo
John Montgomery, COO, GroupM Interaction
Larry Aidem, President and Founder, IconicTV
Michael Keriakos, Co-Founder and President, Everyday Health
Jonathan Knee, Faculty Director, Media Program, Columbia Business School (moderator)

The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.



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