University Presentation by Michael Hagan on How Gamification and Loyalty Can Drive Mobile Payments at Columbia

Description of Columbia Business School Video: At the BRITE ’13 conference, Michael Hagan, COO & Chief Rockstar of LevelUp, takes a deep dive into the future of mobile payments, and how game-like elements are engineering a fundamentally new payment economy. One in which revenue will come from giving value to consumers and retailers, rather than ever rising interchange fees.

The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.



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