A webinar agenda does two jobs. The public version tells registrants what they will get, which helps sign-ups. The internal version, often called a run of show, tells speakers and producers exactly who does what and when. This guide gives you templates for both, plus sample agendas for 30-, 45-, and 60-minute webinars.
Public Agenda vs. Run of Show
| Public agenda | Run of show | |
|---|---|---|
| Audience | Registrants | Host, speakers, producer |
| Detail | Topics and takeaways | Minute-by-minute timing, cues, and owners |
| Where it goes | Registration page, reminder emails | Shared document for the team |
Sample 60-Minute Webinar Agenda
| Time | Segment | Owner |
|---|---|---|
| 0:00 | Welcome, housekeeping, and opening poll | Host |
| 0:05 | Speaker introduction | Host |
| 0:07 | Section 1: the problem and why it matters | Presenter |
| 0:17 | Poll or chat question | Producer |
| 0:19 | Section 2: the method or framework | Presenter |
| 0:29 | Short activity or example | Presenter |
| 0:35 | Section 3: putting it into practice | Presenter |
| 0:45 | Live Q&A | Moderator |
| 0:57 | Summary, next step, and survey link | Host |
Sample 45-Minute Webinar Agenda
| Time | Segment |
|---|---|
| 0:00 | Welcome and housekeeping |
| 0:04 | Opening question in the chat |
| 0:06 | Main content, part 1 |
| 0:16 | Poll |
| 0:18 | Main content, part 2 |
| 0:30 | Q&A |
| 0:42 | Wrap-up and next step |
Sample 30-Minute Webinar Agenda
| Time | Segment |
|---|---|
| 0:00 | Welcome and one-line housekeeping |
| 0:02 | Main content with one poll |
| 0:20 | Q&A |
| 0:28 | Wrap-up |
Panel Webinar Agenda
For a 60-minute panel: welcome and introductions (8 minutes), moderator questions to the panel (30 minutes), audience Q&A (17 minutes), and a closing round where each panelist gives one takeaway (5 minutes). For question ideas, see panel moderator questions and tips.
Run of Show Template
Use one row per segment with these columns:
- Start time and duration
- Segment (what happens)
- Owner (who leads it)
- Slides (slide numbers)
- Cues (launch poll, share link, switch presenter, start recording)
- Notes (backup plans, timing flexibility)
Add a “flex” segment of two or three minutes near the end that you can cut if you run late.
Public Agenda Template
On the registration page, keep it short and benefit-focused:
- Why [topic] matters now
- [Method or framework] in three steps
- Examples from [type of organization]
- Live Q&A with [speaker]
Agenda Tips
- Plan an interaction every 8 to 10 minutes so attention does not drift. See webinar engagement ideas.
- Protect Q&A time. It is often the most valued part of a webinar.
- End on time, even if you have to skip a section.
- Share the run of show with speakers at least a week before and rehearse with it.
Related guides: webinar script template, webinar checklist, how long should a webinar be, and workshop agenda examples.
Frequently Asked Questions
Should you share the webinar agenda with attendees?
Share a short version on the registration page and at the start of the session. Keep detailed timing for the team.
How much time should Q&A take?
About 20 to 25 percent of the session: 10 to 15 minutes in a 60-minute webinar.
What is a run of show?
A minute-by-minute plan for the people running the webinar, with each segment’s owner, slides, and technical cues.
