The Technique of Market Research from Paul Green at Penn
Description of Penn Wharton Business School Video: Paul E. Green, Wharton Emeritus Professor of Marketing, outlines the history of marketing […]
University Lecture on Where to Invest? Tech vs. Biotech Startups from Rowan Chapman at Penn
Description of Penn Wharton Business School Video: The Wharton Entrepreneurs Workshop, developed jointly by Wharton | San Francisco and Wilson
University Presentation on Gamification from Kevin Werbach at Penn
Description of Penn Wharton Business School Video: Kevin Werbach, Wharton Associate Professor of Legal Studies and Business Ethics, talks to
University Presentation on Creating a Culture of Innovation from Karl Ulrich at Penn
Description of Penn Wharton Business School Video: Karl Ulrich, Wharton Professor of Operations and Information Management and Director of the
University Presentation on Managing Brand and Customer Assets Through Digital Marketing from David Bell at Penn
Description of Penn Wharton Business School Video: David Bell, the Xinmei Zhang and Yongge Dai Professor at the Wharton School,