Making a good first impression is important, and our presence on social media increasingly makes that impression for us. Social media activities that are personal, attractive, and focused have a larger impact and build a strong personal brand. (Group Members: Tina Sadeghi, MS ’16; Colby Davis, MBA ’16; Eric Olliff, MBA ’17; Clarence Quah, MBA ’16; Rajan Patel, MBA ’16) .