Jennifer Aaker

Business, Communication, Psychology, Stanford

University Lecture on Harnessing the Power of Stories from Jennifer Aaker at Stanford

Description of Stanford Business School Video: When people think of advocating for their ideas, they think of convincing arguments based […]

Business, Entrepreneurship, Stanford

How Ideas Take Flight from Jennifer Aaker at Stanford

Description of Stanford Entrepreneurship Video: Stanford Graduate School of Business professor Jennifer Aaker shares the power behind creating ideas that

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