University Presentation on Managing Brand and Customer Assets Through Digital Marketing from David Bell at Penn
Description of Penn Wharton Business School Video: David Bell, the Xinmei Zhang and Yongge Dai Professor at the Wharton School, […]
Wharton School
Professor Eric Bradlow on Mining for Gold in Marketing at Penn
Description of Penn Wharton Business School Video: Eric Bradlow, The K.P. Chao Professor at the Wharton School, tells alumni in