Description of Columbia Business School Video: MPOWERD creates affordable solar lamps that function in any environment on earth to produce brilliant light with zero emissions. The same light that empowers a poor child to study at night can empower you to think differently about energy. The creators of the Luci, an inflatable and waterproof solar lamp, join us for a brainstorming session on innovative ways MPOWERD can increase the customer adoption and engagement with the product in both developing and developed nations.

Speakers: Jacques-Philippe Piverger, CEO of MPOWERD; John Salzinger, Senior Director of Business Development & Co-founder of MPOWERD. Moderated by Bruce Usher, The Lise Strickler ’86 and Mark Gallogly ’86 Faculty Director; Executive-in-Residence at Columbia Business School.