Description of Columbia Business School Video: As the number of organizations considered “B Corps” grows, it is increasingly important to understand what steps a company must take to receive certification and what it means to manage the “triple bottom line.” This panel on Tuesday, March 5, 2013 featured a representative from B Lab, as well as three “B Corp” companies to examine what the certification process entails, how to engage different stakeholders in this process, the potential for policy change in the industry and more. The panel was moderated by Professor Georgie Levenson Keohane and included Sophie Fairs, a manager at B Lab; Jesse Schultz, the Social Innovation Coordinator at Warby Parker; Lily Scott, a senior research analyst at Veris Wealth Partners; and Katie Hunt-Morr, Senior Manager of Values and Impact at Etsy.