Description of Columbia Business School Video: “Media is only as good as the people who watch it,” Dan Lewis, the director of New Media Communication at Sesame Workshop said. Young people are increasingly consuming media of all kinds, making it imperative that organizations like Sesame Workshop, DoSomething.org, and NuSkool ensure that engaging media content is part of their work. From viral YouTube videos to mass-text messages to hip-hop in classrooms, hear about how these organizations are using media to change the way that younger generations are taught and engaged.

Speakers: Naomi Hirabayashi, Chief Marketing Officer at DoSomething.org; Daniel Lewis, Director of New Media Communication at Sesame Workshop; and Abran Maldonado, Co-founder of NuSkool. Moderated by Shane Snipes, Chief Digital Officer at Good-B.