Description of Stanford Business School Video: In a 2012 article in The New York Times, Zeke Emanuel predicted the extinction of the American health insurance industry by 2020, as changes render traditional payer business models obsolete. In this presentation, Mark Bertolini, CEO of Aetna, describes how his company is actively reinventing itself against this backdrop to diversify its core business and transform the way they engage with customers. The session also explores the role that health-related information technology is playing in helping Aetna realize its new strategy.

This presentation, and the audience Q&A that follows, took place at the 2013 Healthcare Innovation Summit sponsored by the Stanford GSB’s Program in Healthcare Innovation.