Description of Stanford Business School Video: Carmine Gallo shares the three simple secrets all inspiring messages share, and how inspiring executives and entrepreneurs tell their brand or product story in a way that’s understandable, memorable and emotional.

Gallo addressed the Stanford Graduate School of Business as part of the Mastery in Communication Initiative’s Expert Speaker Series.

Gallo is a best-selling author, communications coach, and keynote speaker. He is a former reporter and anchor for CNN and CBS. He has sat down with many of the most dynamic and respected business leaders of our time.