A New Approach to Design Thinking by Doug Powell
Video summary description from youtube:
A keynote from the 2016 Design Conference in San Francisco:
In 2013, IBM, one of the world’s largest technology companies, set the mission to create a sustainable culture of design. The goal: bring a human-centered focus to thousands of product and service experiences. Doug Powell, design principal at IBM, offers a look at how this 350,000-employee company implemented Design Thinking and is addressing the needs of their users to deliver outcomes with speed and at scale.
Doug introduces the new version of IBM Design Thinking, which will be launched to the public in January. You’ll get an overview of this simplified framework, as well as practical examples of how teams are using it to develop awesome user experiences and run their business in a dynamic, agile, and inclusive way.
This keynote is sponsored by IBM.
About Doug Powell (IBM Design): Doug Powell is a designer with more than 25 years of experience in a wide range of design disciplines. A recipient of the 2014 Distinguished Alumni Award from the Sam Fox School of Design at Washington University in St. Louis and the 2014 Fellow Award from AIGA Minnesota, Doug is a lecturer, commentator, and thought leader on design issues. He has presented at a variety of national conferences and forums, including the 2015 Beirut Design Week in Lebanon, the 2015 Offset design conference in Dublin, Ireland, Bright Ideas on Minnesota Public Radio, the 2011 Mayo Clinic Transform Conference, and the 2012 TEDx ArtCenter.
Between 2011–2013 Doug served as the national president of AIGA, the largest and oldest design organization in the world. He is currently a design principal at IBM Design, where he directs the award-winning design education program.