Building Loyal Audiences in the Digital Age with Ben Relles and David Bell at Penn

Description of Penn Wharton Business School Video: “Wharton Power Hour — Alumni Interview series,” featuring Ben Relles, Wharton MBA class of 2004 and Head of Programming Strategy at YouTube, with Dr. David Bell, Professor of Marketing. Brought to you by Lifelong Learning and the Student & Young Alumni Engagement Initiative at Wharton.

Ben Relles, Wharton ’04, talks one-on-one with Professor David Bell about creating online content strategy at YouTube and building loyal audiences in the digital age. Ben discusses how his passion for political satire helped launch “Obama Girl” in 2007, which became a global phenomenon with over 2 billion views. Prompted by student questions, he also shares his keen insights on leveraging his MBA to construct a personally satisfying professional life.



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