Startup Secrets: Go to Market Part II – Tactics

Speech summary from Harvard YouTube video description:

In this session learn the tactical components of a great GTM plan. In particular, we’ll cover the critical elements of a marketing and sales cycle. Learn the basics of of inbound marketing, outbound marketing, sales funnel design and optimization, and lastly, the importance of customer engagement and validation.



Leave a Reply

Your email address will not be published. Required fields are marked *