University Lecture on The Unconscious Consumer from Gavan Fitzsimons at Duke

Description of Duke School of Business Video: Join Professor Gavan Fitzsimons as he presents “The Unconscious Consumer.” We will discuss:

How much more of consumer choice is driven by factors outside of conscious awareness than we might like to believe.

Some of the latest findings on how our nonconscious system can help us to eat healthier or lead us to eat far worse than we’d like to.

Work we’ve just completed that shows that choosing between brands can substantially reduce people’s belief in God.



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