University Presentation on Managing Brand and Customer Assets Through Digital Marketing from David Bell at Penn

Description of Penn Wharton Business School Video: David Bell, the Xinmei Zhang and Yongge Dai Professor at the Wharton School, spoke to alumni in Los Angeles about managing brand and customer assets through digital marketing on the first stop of the Wharton Knowledge for Action Lifelong Learning tour.



Leave a Reply

Your email address will not be published. Required fields are marked *