Description of Columbia Business School Video: Natalie Foley, of Peer Insight, began the session with an introduction on “design doing,” a problem-solving tool when creating, designing and innovating for the underserved communities. Traditional problem-solving approaches do not work in the under developed world. Therefore design is problem solving for the unknown, which needs to be engaging and emotional. Innovation is the main path to growth, and the main path to impact.
When developing, we need to set a process of: What is? What if? What wows? What works? Impact?

Watch this session video to see the approaches one should be conscious of when designing a social enterprise that focused on serving customers at the bottom of the pyramid.

Speakers: Donnel Baird ’13, Founder of BlocPower; Ed Chan-Lizardo, Chief Development & Partnerships Officer of KickStart International; Manmeet Kaur ’12, Executive Director & Founder of CityHealthWorks; and Connie Lewin, Strategic Partnerships & Marketing Director, Global of Sustainable Health Enterprises (SHE). Moderated by Natalie Foley, Vice-president & Chief Operating Officer of Peer Insight.