Description of Columbia Business School Video: This complimentary webinar explores what a leadership credo is and how it brings value to your career and organization. The 30-minute webinar covers:
How developing a credo can help leaders communicate to achieve strategic goals.
Understanding your own credo ensures messages are authentic and natural because they are grounded in a leader’s beliefs.
How a credo can help persuade others to follow a leader based on the beliefs he or she conveys.
The power of storytelling in communication and the role a credo plays in delivering those messages.
Developing a leadership credo is an important element of the Columbia Senior Executive Program and the Columbia Senior Executive Program 2×2 Option, led by Professor Paul Ingram. During the webinar, Craven will also discuss how he and Ingram weave the credo into the program, allowing executives to test their approach in a learning environment.