Video summary description from youtube:

Dr. Sara Beckman discusses design thinking, merging design and product development, creating transformative customer experiences and more in this InFocus Podcast. Dr. Beckman is the Program Director for the UC Berkeley Executive Education program, Product Management.

Dr. Sara Beckman teaches new product development and manufacturing and operations management at the University of California’s Haas School of Business. In nearly twenty years at the Haas School, she has developed, institutionalized and directed the school’s Management of Technology Program, initiated new courses on design, entrepreneurship in biotechnology, and new product development, won four awards from MBA students for excellence in teaching, and received the Berkeley campus Distinguished Teaching Award.


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