Speech summary from Harvard YouTube video description:
You might have the greatest product or service in the world, but if you can’t get customers, it doesn’t matter. How can you be as good at customer acquisition as you are at product? This workshop focuses on on-line customer acquisition techniques: banner ads, paid search, SEO, inbound marketing, “ghetto testing”, social media marketing, analytics, etc. Andrew Payne is a Boston-area entrepreneur, executive, inventor, and investor. He’s co-founded Open Market, Revenio, and FanSnap, and has been involved with many other technology startups. He is on Hubspot’s Board of Directors.