Speech summary from Harvard YouTube video description:
You have a great idea and nobody cares: How to figure out who cares and how to get them to buy from you.
Join Richard Banfield for this workshop, which will give you the essential tools to identify who your customers are and what the various touch points will be along their journey with your product or service. These tools are the same tools used by leading design-driven companies like Apple, Google and Dyson to develop a remarkable and rewarding experience for their customers.
From this workshop, you’ll learn tools that are both lean and useful for:
– Identifying who your customer is
– Defining the experience that will get them to buy (or use) your product