Description of Yale School of Management Video: Antonio Lucio, chief marketing officer at Visa, explains his views on how to market for a company with true worldwide reach as part of the course Strategic Marketing Leadership: The Role of the CMO, co-taught by Ravi Dhar and Arun Sinha.
![](https://cdn.statically.io/img/universitywebinars.org/wp-content/uploads/2013/01/Video_Antonio-Lucio_Marketing-to-the-Global-Economy.jpg?quality=100&f=auto)
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