This is a webinar video from Mural, an excellent collaborative online whiteboarding tool to use for classes, workshops, design thinking, innovation sessions, and design sprints. Learn more about what is Mural and how to use it for innovative design thinking.
Here’s the description of the video from Mural:
Creating content at scale at the speed of social media is no easy feat, especially when your company is predominantly remote.
Kailey Howell ought to know: sheÍs the Creative Director for McBeard, a leading media marketing agency in California that has a mostly distributed team.
Their clients include Coca-Cola, AT&T, Disney, Mattel, Mary Kay, 20th Century Fox, Universal Pictures, Warner Bros., Sony Pictures and more.
So how do they create social media campaigns with remote teams and stay creative at the same time?
In this webinar, Kailey tells us how. She also discusses the role that MURAL played in creating a digital work culture at McBeard.
Organization plays a big role in their ability to move fast. In this session, Kailey discusses how they structure each MURAL with categories that then permeate the entire project. For instance, the buckets match folders in Dropbox and other project documents. Organization, she believes helps them be more creative.
You call follow @mcbeard on twitter or check out their tumblr for content that pushes emotional buttons, taps into enthusiasm, generates joy, deepens connections, and serve the brand’s audience.