Presentation video description from TED: The big blue buildings of Ikea have sprouted solar panels and wind turbines; inside, shelves are stocked with LED lighting and recycled cotton. Why? Because as Steve Howard puts it: “Sustainability has gone from a nice-to-do to a must-do.” Howard, the chief sustainability officer at the furniture megastore, talks about his quest to sell eco-friendly materials and practices — both internally and to worldwide customers — and lays a challenge for other global giants.
![](https://cdn.statically.io/img/universitywebinars.org/wp-content/uploads/2014/04/Video_Steve-Howard_Lets-go-all-in-on-selling-sustainability.jpg?quality=100&f=auto)
0 Comments