Description of Penn Wharton Business School Video: Peter Fader, Frances and Pei-Yuan Chia Professor and Co-Director of the Wharton Customer Analytics Initiative, shares insights about “customer centricity,” a new management framework that allows companies to build stronger relationships with customers by better understanding their behaviors and anticipating their needs. Professor Fader made the Boston stop of the Wharton Knowledge for Action Lifelong Learning Tour.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.