Lecture video description from TED: About Speaker: David Shing is AOL’s Digital Prophet. He spends most of his time watching the future take shape across the vast online landscape. The rest he spends talking to people about where things are headed, and how we can get the most out of it. Shing has spent most of his adult life in the digital world working for both large and small creative companies. He served as AOL’s European Head of Media and Marketing before taking on his current mantle. Engaging, witty and refreshingly candid, Shing provides both historical perspective and current context as he lays out his vision of the brave, new world of marketing to come — one he believes will belong to those willing to embrace change and take risks now, and that he dearly hopes will suck a great deal less. The opportunities are incredible. The rewards are real. And Shing’s here to show you the way. That, after all, is what prophets do.
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