Professor Peter Fader on Customer Centricity at Penn
Description of Penn Wharton Business School Video: Peter Fader, Frances and Pei-Yuan Chia Professor and Co-Director of the Wharton Customer […]
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Professor Eric Bradlow on Mining for Gold in Marketing at Penn
Description of Penn Wharton Business School Video: Eric Bradlow, The K.P. Chao Professor at the Wharton School, tells alumni in