YouTube Video Description from AJ&Smart: Why does Design Thinking fail at companies when it’s introduced to foster innovation? Time and time again we’ve seen Design Thinking projects fail. So much so that people have told us that they “HATE Design Thinking, because they tried it and it didn’t work”. Most of the time this happened because they had false expectations about what Design Thinking could do for their company.

But does Design Thinking work at all? Does Design Thinking have any value? Absolutely YES! In this video, AJ&Smart CEO Jonathan Courtney explains why Design Thinking fails at companies and shares with you the 3 ways we’ve seen it actually work.

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