Description of Duke School of Business Video: Presented annually, the CASE award for Enterprising Social Innovation (ESI) honors outstanding individuals, organizations, or companies whose innovations blend methods from the worlds of business and philanthropy to create sustainable social value that has the potential for large-scale impact. The 2011 Award was presented to Jim Fruchterman, CEO and founder of Benetech. Benetech emerged out of Fruchterman’s pioneering work for Arkenstone, the world leader in reading machines for the blind. Seeing the value in providing affordable tools that greatly empowered the reading disabled, Jim Fruchterman was inspired to start a business that utilized technology to serve social causes.