University Video Description from UM: Brought to you by U-M School of Art & Design.
Thursday, October 4, 2007

Put your design skill to use and make an impact in whatever you do! Carole Bilson, vice-president for global design and usability at Pitney Bowes, discusses how “design thinking” is used for product innovations and general problem solving. Learn how an award-winning, passionate design and human factors department can create the future they want, both at the individual level as well as Company-wide.

Supported by UM Ross School of Business, and the Industrial Design Society of America (IDSA).