University Video Description from UVA: Everyone Has a Voice: The Disruptive Power of New Media Technologies on Politics, Business, and Mass Communication

Social media forever changed the landscape of American politics during the last presidential campaign. It also significantly disrupted the “business as usual” practices on the media and political fronts.

How does the intersection of social media and business affect the actions and attitudes of the public sector? What is the impact of a business-oriented approach on public service and elections? Who benefits and who loses when the audience for these areas is broadened?

David Bullock,
Gregory Fairchild, Associate Professor of Business, University of Virginia
Sonya Donaldson, Doctoral Candidate, University of Virginia, moderator


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