Description of Stanford Business School Video: Constantia Petrou (MBA 2002), founder of Konnectology, led an exchange about the unique challenges and opportunities associated with recasting patients as consumers in the healthcare sector, including strategies and incentives for driving lasting behavior change.

Panelists included Ron Gutman, founder and CEO of HealthTap; Bassam Kadry, Anesthesiologist and Participatory Medicine Advocate; Ann Lamont, Managing Partner of Oak Investment Partners; and Kelly McGonigal, Health Psychologist and Lecturer at Stanford.

This discussion took place at the 2013 Healthcare Innovation Summit sponsored by the Stanford GSB’s Program in Healthcare Innovation.