Description of Penn Wharton Business School Video: A.T. shares his insights on the challenges and issues that he and co-founders of Zynga confronted during the company’s early days, including: working out the first phases of Zynga’s marketing strategy; turning the corner from product creation to product commercialization; speed bumps to avoid in hiring and compensating early personnel; challenges in uncertain business models; how data-driven insights drove the product and business; and managing to profitability. Every startup company is different, but A.T.’s background as a successful entrepreneur (then and now), combined with his tenure at Maveron, will ensure that his presentation will shed light on a number of key issues for every entrepreneur.


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