University Video Description from UM: Tim Brown is the CEO of IDEO. Among the 20 most innovative companies in the world, IDEO is a design consultancy that contributed to such innovations as the first Apple mouse and the Palm V. IDEO’s work also addresses sustainability, the design of communities, health and wellness, and enterprise for people in the world’s lower income groups. An industrial designer by training, Brown’s own work has earned him numerous awards and been exhibited internationally.

This presentation was done at Michigan with support from the College of Engineering, the Design Science Program, and U-M’s IDSA Student Chapter.

You can also learn more about design thinking workshops that can help you put this philosophy into practice.


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