Over the past few years, I’ve become more of a Facilitator than a UX designer. This transition happened because of how frustrated I’d get during the entire UX process. Misalignment, miscommunication, the lack of participation during the UX strategy process and the overall ‘collaboration issue’, accentuated by unproductive meetings, were wearing me down.

Then we started facilitating workshops during our UX / product design process and it completely changed the way we do projects at AJ&Smart. So much so, that all we do now is design and facilitate workshops for companies to help them solve problems, make decisions and develop products.


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