IDEO U Roger Martin Video Description:

Is your strategy just a business plan in disguise? Strategy expert Roger Martin is willing to bet that it is. Of the hundreds of companies Roger has advised, most end up with a strategic plan that is just a plan made up of projects, timelines, and deliverables.

So, what makes a strategy? And what makes a good strategy? How do you win at strategic planning?

Join us for this episode of the Creative Confidence Series with Roger Martin where we’ll talk about:

– How to tell the difference between a plan and a strategy
– Common strategic planning pitfalls
– What makes a good strategic plan
– Stories and case studies about strategy done right
– Actionable tips to devise a winning business strategy