University Lecture on Innovative Strategies To Create A Disruptive Brand from Jill Dumain at Duke

Description of Duke School of Business Video: Jill Dumain, Director of Environmental Strategy at Patagonia, discusses Patagonia’s humble beginnings, their core values, their mission statement (that has no mention of clothes), and their obsession with transparency. She proves that even as a small company, Patagonia can pack a large punch in the apparel industry.



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