Description of Columbia Business School Video: On March 31, 2014 the Social Enterprise Program and the Center for Decision Sciences at Columbia Business School presented a Research Meets Practice Book Talk on Scarcity: A Talk for People Too Busy to Attend Talks with Sendhil Mullainathan.

Sendhil Mullainathan is a Professor of Economics at Harvard University and founder of ideas42, a non-profit organization devoted to taking insights about people from behavioral economics and using it to create novel policies, interventions, and products.