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In Chapter 9 of 16 in his 2012 Capture Your Flag interview, author and public speaker Simon Sinek answers “What Does It Mean to Be a Leader in What You Do?” Sinek notes being a leader means one thing and one thing only: you have followers. He then shares how leaders create that following by articulating a vision, cause or purpose toward a future that does not yet exist. He then puts this in perspective of his own leadership, helping his followers work toward waking up inspired to do what they love to do and achieve fulfillment by doing so. Simon Sinek teaches leaders and organizations how to inspire people. His goal is to “inspire people to do the things that inspire them” and help others find fulfillment in their work. Sinek is the author of “Start With Why: How Great Leaders Inspire Everyone to Take Action”. He works regularly with the United States Military, United States Congress, and many organizations, agencies and entrepreneurs. Sinek is an adjunct professor at Columbia University and an adjunct staff member at the think tank RAND Corporation. Sinek earned a BA in Cultural Anthropology from Brandeis University.

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