University Presentation on Managing Brand and Customer Assets Through Digital Marketing from David Bell at Penn
Description of Penn Wharton Business School Video: David Bell, the Xinmei Zhang and Yongge Dai Professor at the Wharton School, […]
Penn
Wharton Entrepreneurs Workshop from Tom LaWer at Penn
Description of Penn Wharton Business School Video: In the never ending battle to attract and retain top talent, private companies
University Panel on Emerging Markets at Penn
Description of Penn Wharton Business School Video: Leaders and investors in “emerging” markets are finding this label to be somewhat
Bringing Science to Strategy from Professor Nicolaj Siggelkow at Penn
Description of Penn Wharton Business School Video: Nicolaj Siggelkow, the David M. Knott Professor at the Wharton School, spoke to
Professor Peter Fader on Customer Centricity at Penn
Description of Penn Wharton Business School Video: Peter Fader, Frances and Pei-Yuan Chia Professor and Co-Director of the Wharton Customer