University Video Description from UNC: The Base of the Pyramid -BOP- is a socioeconomic grouping of people who live on less than 2 dollars a day. Allen Hammond – CK Prahalad, Paul Collier, Stuart Hart, and other social scientists that are studying the BOP group, estimate that there are more than 3 billion BOP people and they are clustered in developing regions of Africa, Asia, Eastern Europe, and South America. They are the information poor and the world’s outsiders. They are seeking for opportunities to become part of the global network systems and economy. This literature and video provides an overview about the BOP population and looks at how information and communication technology -ICT- tools -cell phones, PDAs, other hand-held devices, computers, and libraries- can be used to integrate the BOP into the global systems and harness a sustainable BOP development.


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