Description of Duke School of Business Video: Will Patrick — Rapid Evaluator, Google X

“Moonshot Thinking.” Moonshots live in the gray area between audacious technology and pure science fiction. Instead of a mere 10% gain, a moonshot aims for a 10x improvement over what currently exists. The combination of a huge problem, a radical solution to that problem and the breakthrough technology that just might make that solution possible, is the essence of a moonshot. After introducing the audience to moonshots, Will finishes our day with his perspective on the innovations and enthusiasm at Google X. A fantastic way to wrap-up our conference; truly “Beyond the Bottom Line” and the essence of The Duke Conference on Sustainable Business and Social Impact!

The Duke Conference on Sustainable Business and Social Impact is an annual event hosted by the Duke MBA Net Impact Club that attracts 400 attendees to The Fuqua School of Business to discuss current issues and opportunities in sustainable and socially responsible business. This video features a keynote speaker at the 2013 conference on Wednesday, February 20th, which focused on “Beyond the Bottom Line” issues and innovations in the fields of Sustainability, Finance, Social and Technology.

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