Video description: Alejandro Cañadas, PhD, Associate Professor of Economics at Mount St. Mary’s University, and a IECO Researcher at the University of Valencia, reflects on the idea that there is inherent goodness in business, and that society is demanding more and more that companies, both public and private, should serve with a social purpose, a kind of social contribution and impact that can be measured. Moreover, Prof. Cañadas defends that it is possible to talk about a vocation of business leaders and workers to serve others and the society, a kind of calling that once discovered it helps each one to flourish in the workplace, in a personal and professional level.