Ryan explains his step-by-step guide to launching your product in the new economy. He teaches how to build a core community around your idea, collaborate with key influencers to grow your product base, and launch a product that changes the world.

For the last three years, Ryan interviewed over 100 influencers who have built ideas online such as: Seth Godin, Brad Feld, Derek Sivers, Troy Carter, Jemele Hill and many others. He teaches readers how to find their big idea, embrace their personality edge, deliver an authentic message, and collaborate their way to a winning product launch.

Ryan Williams is a marketing strategist, international speaker and early team member at DigiSynd (acquired by Disney) and Machinima.com (acquired by Warner Bros.). He has given talks and taught at SXSW, Vanderbilt University, City University of London, USC and Loyola Marymount. Ryan’s podcast and writing has been featured in Inc. Magazine, Huffington Post, Success Magazine, Business Insider, Social Media Examiner, Inc. Magazine and USA Today