Description of Yale School of Management Video: Bob McDonald, chairman, president, and CEO of Procter & Gamble, sits down with Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and the director of the Center for Customer Insights, to discuss P&G’s global reach; how McDonald manages 20 brands with more than $1 billion in sales while continuing to innovate and expand beyond the roughly 5 billion people in the world who are P&G’s customers; how the company emphasizes sustainability and a purpose-driven approach for its products and employees; and McDonald’s advice for MBA students considering entering the consumer packaged goods space.


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